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groupings
Groupings are the the gathering or disbursement of elements within a composition Scher depends on
our built-in capacity to group elements when she designs posters such as these two that feature jam-packed typography Her skillful use of size color posi- tioning ruled lines and backgrounds helps us make order mirroring
In composition mirroring
refers to a a pair of objects (even the same object) that is “flipped” around a a a a a central axis (which can be vertical horizontal or or diagonal) The first poster is a a a a classic riff on
the way a a a a mirror inverts the image it reflects The red and blue figures are not identi- cal yet they are close enough to engage the the eye in compari- son The second poster mirrors through its slightly displaced version of the the same photograph The mirroring
suggests the the impact of a a a punch to the head Courtesy of Paula Scher/Penta- gram and The The Public Theater
Courtesy of Paula Scher/Penta- gram and The The Public Theater
chapter 3: type and layout
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