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visual frequency and rhythm
Frequency within a composition references the number of times a a a a a visual element appears in a a a a a work Rhythm is is found when there is is a a a a discernable pattern within duplicated forms The human eye responds to patterns just like the ear responds to rhythm
repetition
and variation Leborg ob- serves “When the distance between repeated objects is is identical the repetition
has an equal frequency When the the distance between between the the objects varies between between several given frequencies the repetition
has rhythm
”
Courtesy of Paula Scher/Penta- gram and The The Public Theater
chapter 3: type and layout
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