Page 52 - TARGETED REPLACEMENT CAMPAIN

KEY DELIVERABLES

Core deliverables for Mass Media Engagement to be implemented across the campaign period
as stipulated in the shared scope of work are:

Presenter
Region Radio Radio Adv Interview
Mentions
480 - 8 spots per 480 - 8 Presenter 18 - 2 Interviews
Lindi Mashuja FM
day mentions per week
480 - 8 spots per 480 - 8 Presenter 18 - 2 Interviews
Mtwara Safari FM
day mentions per week
Total 960 960 36

Overall Summary for Mass media Engagement Activities conducted across Mashujaa FM &
Safari FM as of 28th September 2022

Agency Campaign Status
REGION Radio Satation
Spots Kpi Actual Mention
Spot Aired
Lindi Mashujaa FM 480 398 295
Mtwara Safari FM 480 347 280
TOTAL CAMPAIGN ADVERT AIRED 960 745 575

Campaign Interview
REGION Radio Satation
KPI Actual %ACHIEVED
Advert Aired
Lindi Mashujaa FM 18 4 22%
Mtwara Safari FM 18 6 33%
TOTAL CAMPAIGN INTERVIEW AIRED 36 10 28%