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Executive
Summary
TMARC sub - contracted SAIMAL Communications The ‘TRC – Community Theatre Activities is a grass
LTD. to implement the Targeted Replacement roots supportive intervention aimed to achieve an
Launch campaign event to compliment the on improved ability for individuals to practice health
going net distribution campaign activities through seeking behaviors, strong community support
the evidenced based Community Theatre Activities, for health behaviors and improved systems for
to mobilize and sensitize the community on the coordination and implementation of Social Behavior
correct and consistency Insecticide Treated Nets Change Communication interventions on Malaria
usage (ITNs). The TRC net replacement activities prevention, cure and ultimately reduce Malaria
aim to support Ministry of Health (MoH) and the incidences especially among school children,
President’s Office Regional Administration and Local pregnant women and children under-five in the
Government Authorities (PO RALG) to increase ITN designated 2 campaign Regions.
uptake, access and ownership across all households.
Through the recently concluded TRC Campaign,
implemented SBCC sensitization and community
The social and behavior change communication mobilization activities provided a platform for
(SBCC) activities interventions implemented by bold engagement and education of populations
Saimal Communications Ltd. in designated campaign from all status quos on key Malaria messages and
Districts of Mtwara and Lindi regions in the period of efforts made to prevent and reduce Malaria around
August - Setember were to compliment the efforts of Tanzania in general and the activated campaign
provision of comprehensive malaria prevention, Care Regions of Mtwara & Lindi in particular, with focus
and treatment therapies through the component of being directed to school children as pillars of change
Behavior Change Communication(BCC) and address in communities.
the challenge of low LLIN coverage in all selected
project areas. Led by Saimal’ s Projects Manager with close
supervision from the TMARC Regional SBCC
This report has been developed for an impact Coordinator, BreakThrough Regional SBCC Managers,
evaluation of social and behaviour change respective District Malaria Focal persons from the
communication (SBCC) interventions implemented activated Regions and other key implementing
by Saimal Communications Ltd. in designated stakeholders, SAIMAL has ensured the deployment of
campaign Districts of the Mtwara & Lindi Regions in Experiential teams that are concurrently conducting
the period of August - September to compliment aligned SBCC activities across Malaria Endemic
the efforts of provision of comprehensive malaria Wards with focus being directed to areas with the
prevention, Care and treatment therapies highest Malaria prevalence that are accessible as per
through the component of Behavior Change below;
Communication(BCC) and addressing the challenge
of low LLIN coverage in all selected project areas.
