Page 74 - IILMGSM Journal_Management Perspective
P. 74
NTIFICATION OF ONLINE ADVERTISING CATEGORIES AND MEASURING ITS EFFECT ON
CONSUMER BUYING PATTERNS
Abstract The key discovery is that the longer a person is
exposed to a web page containing a banner
The purpose of this research paper is to analyze advertisement, the more probably they are to
different types of online advertising and explore the remember that banner advertisement.
impact of online advertisement on consumers
purchasing behavior. This research summarizes the Keywords: Online, Web Publicity, Banner
definition of advertising while explaining how online Advertising
advertising has grown up and finding the most
effective online advertising type. The paper examines Introduction
online user’s perception towards online Since the explosion of Internet, web companies have
advertisements and how online user’s perception invested huge money into online advertising. Other
affects the brand of the website that hosts the online forms of advertising such as in-store advertisements,
advertisement. The method used to obtain the data is print advertisements, and television and radio
through a survey. advertisements are still important but online
In this research study, researchers have examined advertising is growing significantly. Even with this
factors that impact on web publicity and advertising explosion of online advertising, there are many
recall and recognition. These factors include the different forms of advertising that is used on the
viewing mode, duration of page viewing, and web Internet. Increasingly innovative types of advertising
page context factors, including text and page are coming into existence as the Web matures. The
background complexity and the style of the banner major types of online advertising are banner
advertisement. Researchers conducted several advertisements, text advertisements, interstitials, and
experiments on these factors over several levels. pop-ups ads, opt in mailing, HTML ads, and rich
media advertisements. In this research paper weare
Dr. Sanjay Bhayani, going to describe in detail what the difference is
Professor, Department of Business Management, between each type of advertisement and find the
Saurashtra University, Rajkot appropriate time to be used the particular type of
Email sanjaybhayani@yahoo.com online advertisement.
Dr. Nishant V. Vachhani, Assistant Professor,
Atmiya Institute of Technology and Science,Rajkot This research will identify the types of online
Email:- nvvachhani@aits.edu.in advertisement, and then it is going to explore the
impact that online advertising has on consumers
buying behavior. With lot of amount being spent in
online advertising, this research is going to explore
the effectiveness of online advertising. Firstly,
73
CONSUMER BUYING PATTERNS
Abstract The key discovery is that the longer a person is
exposed to a web page containing a banner
The purpose of this research paper is to analyze advertisement, the more probably they are to
different types of online advertising and explore the remember that banner advertisement.
impact of online advertisement on consumers
purchasing behavior. This research summarizes the Keywords: Online, Web Publicity, Banner
definition of advertising while explaining how online Advertising
advertising has grown up and finding the most
effective online advertising type. The paper examines Introduction
online user’s perception towards online Since the explosion of Internet, web companies have
advertisements and how online user’s perception invested huge money into online advertising. Other
affects the brand of the website that hosts the online forms of advertising such as in-store advertisements,
advertisement. The method used to obtain the data is print advertisements, and television and radio
through a survey. advertisements are still important but online
In this research study, researchers have examined advertising is growing significantly. Even with this
factors that impact on web publicity and advertising explosion of online advertising, there are many
recall and recognition. These factors include the different forms of advertising that is used on the
viewing mode, duration of page viewing, and web Internet. Increasingly innovative types of advertising
page context factors, including text and page are coming into existence as the Web matures. The
background complexity and the style of the banner major types of online advertising are banner
advertisement. Researchers conducted several advertisements, text advertisements, interstitials, and
experiments on these factors over several levels. pop-ups ads, opt in mailing, HTML ads, and rich
media advertisements. In this research paper weare
Dr. Sanjay Bhayani, going to describe in detail what the difference is
Professor, Department of Business Management, between each type of advertisement and find the
Saurashtra University, Rajkot appropriate time to be used the particular type of
Email sanjaybhayani@yahoo.com online advertisement.
Dr. Nishant V. Vachhani, Assistant Professor,
Atmiya Institute of Technology and Science,Rajkot This research will identify the types of online
Email:- nvvachhani@aits.edu.in advertisement, and then it is going to explore the
impact that online advertising has on consumers
buying behavior. With lot of amount being spent in
online advertising, this research is going to explore
the effectiveness of online advertising. Firstly,
73
