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ine consumers are buying their product and how number of times the text ad as loaded. Another
their online advertising could remain effective and method developer’s use is to use JavaScript to serve
attract more number of online consumers. the text ads, and an impression is counted each time
that mechanism delivers a new ad. The most popular
Advertising is an important part of a business model example of text advertisements is Google’s AdSense
because it combines both creative and practical skills. program that delivers contextually relevant text
East (2003) argues that advertising is the most advertisements to targeted websites based on the
interesting of all the business fields. Advertisements content of that page.
give your products life and they are supposed to
make the product more appealing to the customers. In addition, to banner advertisements and text ads,
Good advertisements can build a brand but bad interstitials are becoming popular with advertisers to
advertisements can tarnish the perception of brand to use online. Interstitials advertisements are
consumers. advertisements that are shown in the transition
between two pages of a site. For example, you click
Types of Online Advertisements on a link on Page A and instead of going to Page B
you arrive at an intermediate page containing an
The first type of online advertisements is banner advertisement. Sometimes these pages have links that
advertisements. Banner advertisements are the main takes you to Page B or they might have a link that
form of advertising on the Web. Banner says skip this ad. Many sites are starting to use
advertisements display advertisements that are interstitials because they load to another page and
usually hyperlinked to an advertiser’s website (Li & advertisers love them because they offer a larger
Bukovac, 1999). They are typically located at the top space for them to pitch a product.
of a Web page. Online banner advertisements can be
either static or have animation. Most of the banner Pop-up advertisements are very similar to
advertisements are horizontal but some websites use interstitials advertisements. Pop-up advertisements
vertical banners but they are seen less because they are a small window that pops up over the main
take up more space and cost more. browser window either when you enter or exit a site.
The pop-up windows can contain everything from
Another type of online advertising is text text, graphics, and forms to collect information such
advertisements. A text ad can consist of lines of copy as email addresses from customers. Pop-up
that are together with a link or an email address for advertisements take control away from the websites
action. Text advertisements are mostly popular in browser. Most pop-up windows can be minimized or
online newsletters and RSS feeds. Research trying to become hidden behind other browser windows
track the number of text advertisements that have easily, making the advertisement not visible.
been shown on a site has proven to be difficult Email newsletters or Opt in mailing advertising is not
because so many sites choose to hide a 1x1 pixel the same as SPAM. This type of advertising involves
transparent graphic right next to the text ad and count sending email messages to a list of customers that
how many times the graphic is loaded as being the have expressed an interest in receiving information
75
their online advertising could remain effective and method developer’s use is to use JavaScript to serve
attract more number of online consumers. the text ads, and an impression is counted each time
that mechanism delivers a new ad. The most popular
Advertising is an important part of a business model example of text advertisements is Google’s AdSense
because it combines both creative and practical skills. program that delivers contextually relevant text
East (2003) argues that advertising is the most advertisements to targeted websites based on the
interesting of all the business fields. Advertisements content of that page.
give your products life and they are supposed to
make the product more appealing to the customers. In addition, to banner advertisements and text ads,
Good advertisements can build a brand but bad interstitials are becoming popular with advertisers to
advertisements can tarnish the perception of brand to use online. Interstitials advertisements are
consumers. advertisements that are shown in the transition
between two pages of a site. For example, you click
Types of Online Advertisements on a link on Page A and instead of going to Page B
you arrive at an intermediate page containing an
The first type of online advertisements is banner advertisement. Sometimes these pages have links that
advertisements. Banner advertisements are the main takes you to Page B or they might have a link that
form of advertising on the Web. Banner says skip this ad. Many sites are starting to use
advertisements display advertisements that are interstitials because they load to another page and
usually hyperlinked to an advertiser’s website (Li & advertisers love them because they offer a larger
Bukovac, 1999). They are typically located at the top space for them to pitch a product.
of a Web page. Online banner advertisements can be
either static or have animation. Most of the banner Pop-up advertisements are very similar to
advertisements are horizontal but some websites use interstitials advertisements. Pop-up advertisements
vertical banners but they are seen less because they are a small window that pops up over the main
take up more space and cost more. browser window either when you enter or exit a site.
The pop-up windows can contain everything from
Another type of online advertising is text text, graphics, and forms to collect information such
advertisements. A text ad can consist of lines of copy as email addresses from customers. Pop-up
that are together with a link or an email address for advertisements take control away from the websites
action. Text advertisements are mostly popular in browser. Most pop-up windows can be minimized or
online newsletters and RSS feeds. Research trying to become hidden behind other browser windows
track the number of text advertisements that have easily, making the advertisement not visible.
been shown on a site has proven to be difficult Email newsletters or Opt in mailing advertising is not
because so many sites choose to hide a 1x1 pixel the same as SPAM. This type of advertising involves
transparent graphic right next to the text ad and count sending email messages to a list of customers that
how many times the graphic is loaded as being the have expressed an interest in receiving information
75
