Page 90 - IILMGSM Journal_Management Perspective
P. 90
deal-for-the-day which shows the amount of time Vendor Communication
left for the particular deal. The Groupon custom campaigns are used to attract
This validity time associated with each deal makes a the local business and help them to bring immediate
consumer buy the product as soon as possible, visibility among customers. The Groupon custom
because otherwise, he runs the risk of losing the deal. campaign has ability to bring a large group of
The Groupon website provides 10 major points in customers together or to bring a steady flow of
order to give information regarding the deal and also customers over time. It helps maintain complete
attract consumers. These points are: control over customer volume, campaign length, and
1. Informing and Compelling headline piques deal-redemption methods.
curiosity among consumers about the offers and also Moreover, Groupon promotes the local business on
tells customer where to redeem it. its website hence bringing down the marketing efforts
2. Vibrant, carefully created images attract attention and cost for the business. Thus the structure of
and reflect the best a business has to offer. campaign is such that it makes financial sense to take
3. The option increases a deals exposure by the help of the experienced team of Groupon.
encouraging him/her to buy it for his/her friends as The custom campaign of Groupon works in the
well. following manner:
4. Revealing the number of deals already sold Plan: Work with your Groupon representative to
indicates the popularity of the deal and compels design a Custom Campaign and prepare your
customers to act quickly. business for your new customers.
5. Concise overview of the deal gives customer a Launch: The campaign is launched on our website,
quick idea of what is being offered. mobile app and via targeted emails to customers who
6. Putting the fine print up front instills a sense of want to discover your business.
confidence in consumer – it helps to clarify Redeem: Use the mobile redemption app or the
expiration dates and details of deal restrictions before Merchant Center to redeem your new customers’
the questions are even asked. Groupon vouchers.
7. A small write-up that conveys the details of the Discover: Visit your Merchant Center to gain
deal to earn customer trust and cast the business in valuable insight into your campaign and view
fair light. demographic information about your new customers.
8. A map view to show the exact location of the shop. Fine tune: Adjust your deal or volume of customers
9. Reviews: Feedback about the site which helps a based on campaign performance
customer to know about the shop before buying the Profit: Receive payment from Groupon by cheque or
deal. direct deposit.
10. A whimsical Humor section that entertains the Groupon payments
user while drawing them to the offer, thus increasing Groupon provides a payment module to the local
their engagement. businesses and hence there is no requirement for the
vendors to have a payment module. The Groupon
Merchants app and card reader attachment help
89
left for the particular deal. The Groupon custom campaigns are used to attract
This validity time associated with each deal makes a the local business and help them to bring immediate
consumer buy the product as soon as possible, visibility among customers. The Groupon custom
because otherwise, he runs the risk of losing the deal. campaign has ability to bring a large group of
The Groupon website provides 10 major points in customers together or to bring a steady flow of
order to give information regarding the deal and also customers over time. It helps maintain complete
attract consumers. These points are: control over customer volume, campaign length, and
1. Informing and Compelling headline piques deal-redemption methods.
curiosity among consumers about the offers and also Moreover, Groupon promotes the local business on
tells customer where to redeem it. its website hence bringing down the marketing efforts
2. Vibrant, carefully created images attract attention and cost for the business. Thus the structure of
and reflect the best a business has to offer. campaign is such that it makes financial sense to take
3. The option increases a deals exposure by the help of the experienced team of Groupon.
encouraging him/her to buy it for his/her friends as The custom campaign of Groupon works in the
well. following manner:
4. Revealing the number of deals already sold Plan: Work with your Groupon representative to
indicates the popularity of the deal and compels design a Custom Campaign and prepare your
customers to act quickly. business for your new customers.
5. Concise overview of the deal gives customer a Launch: The campaign is launched on our website,
quick idea of what is being offered. mobile app and via targeted emails to customers who
6. Putting the fine print up front instills a sense of want to discover your business.
confidence in consumer – it helps to clarify Redeem: Use the mobile redemption app or the
expiration dates and details of deal restrictions before Merchant Center to redeem your new customers’
the questions are even asked. Groupon vouchers.
7. A small write-up that conveys the details of the Discover: Visit your Merchant Center to gain
deal to earn customer trust and cast the business in valuable insight into your campaign and view
fair light. demographic information about your new customers.
8. A map view to show the exact location of the shop. Fine tune: Adjust your deal or volume of customers
9. Reviews: Feedback about the site which helps a based on campaign performance
customer to know about the shop before buying the Profit: Receive payment from Groupon by cheque or
deal. direct deposit.
10. A whimsical Humor section that entertains the Groupon payments
user while drawing them to the offer, thus increasing Groupon provides a payment module to the local
their engagement. businesses and hence there is no requirement for the
vendors to have a payment module. The Groupon
Merchants app and card reader attachment help
89
