Page 5 - Revenue Strategy
P. 5
Shoulder Dates
What is It?
• Dates that are surrounding before or after high demand dates of
when the hotel will sell out.
Why is it Important?
• This allows the hotel to plan how to execute and drive more
Revenue by using the higher demand dates to help increase
Revenue.
• This can also allow the Hotel to use these dates and allow
strategies to book through or over the higher demand dates.
How Does It Impact Your Business?
• Increased Revenue and Occupancy
