Page 12 - SMS - Brand Book and Style Guide

BRAND

PHOTOGRAPHY

Photography should convey strength, precision,

and professionalism. Focus on the scale of

industrial HVAC systems and the expertise of
technicians who install and maintain them.

Images should highlight modern equipment,

clean lines, and purposeful action, reinforcing the

brand’s commitment to reliability and innovation.

The color palette should align with the brand’s

bold tones, creating a cohesive look that inspires

trust and confidence. Photography should
balance wide facility shots with close-up details

and people at work, showcasing both the

technology and craftsmanship that set SMS

apart. The overall feel is sharp, modern, and
elevated, positioning the brand as a leader in

mechanical solutions.

10