Page 8 - SMS - Brand Book and Style Guide

LOGO USAGE

Logo Staging Area

The staging area, also called clear

space, is the area around the logo that

must always remain clear. The staging

area helps separate the logo from

visual clutter and helps the design
stand out clearly for easier recognition.

Incorrect Usage

Specialized Mechanical Solutions

logo has been designed for flexible
applications and a wide variety of uses.

However, care must be taken so that
Do not distort the proportion Do not use a non-brand color
the design is never altered, distorted or
deviate from the established guidelines

(as shown in the examples at right).

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