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2.The Patient’s Journey to Your Practice

Patient-doctor experiences start where health decisions are researched and

made—online. A doctor’s website, blog, and digital platforms allow him or

her to create physician-patient communications and motivate both prospective

and current patients to make proactive health choices.

These are the steps patients take in their journey to your practice:

Awareness Stage: By creating content that addresses what your patients are
searching for you have a greater chance to appear on the ¬first page or two

of online search results. These are the options prospective patients will most

likely consider when determining their next step.

Consideration Stage: This is the stage where the patient is researching and

considering all the available approaches or methods to solving their defined

problem using your online presence.

Decision Stage: You need to provide a way for potential patients to submit

their contact information, or book a free consultation or appointment online,

prominently on your homepage.