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6.Why Titles Matter As Much As the Content

Titles, or headlines, are what people see when scanning Google search

results and they set the tone for your content. The whole purpose of the
headline is to turn someone who’s browsing for content like yours into

someone who’s actually reading your content, and who then may become a

Read on to learn how to write compelling titles,

Think and write from the patient perspective.

Write eye catchy titles that invite people to your website.

Write titles that solve patient’s problems rather than highlighting what

you provide.

Provide information on the title that match with the following.

Find the best keyword to go in the title.

Do not use tricky titles and disappoint people, this may lead to a negative

impact.
You can use your brand name in video titles and establish your brand

presence.

Speak directly to your audience.

Keep your titles short and clear.

Use the right trigger words to get people to act on them.
Use list titles to target niche audiences.

Establish your authenticity and authority through ‘how to’ titles.

7.Take the Social Media Plunge

Healthcare practitioners, doctors, and hospitals have much to gain by participating
in the interactive communication. It may come to your amusement that approximately

80% of social media users are specifically looking for health information.

Nearly half of those users are searching for information about a specific

doctor or health professional. Social media marketing provides you an

incredibly huge opportunity to increase patient referrals and skyrocket their
growth.