Page 15 - flipbook

3.2 Research Instrument

The findings of this questionnaire are divided into four section.Section A namely on the
background of the respondents, Section B students perceptions of advertising media, Section
C students perceptions of advertising media on website and Section D students perceptions of
advertising media on TV commercial.

3.3 Sampling Technique

Section B : Website
Which platform that are used to surfing the websites ?
- Safari
- Google Chrome

Which electronic media that you use.
- Laptop
- Smartphone
- Tablet

Section C : Advertising
Tagline is important for advertising.
- Yes
- No

Advertising media that are user prefer.
- Printed
- Online

15