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CHAPTER 2

LITERATURE RESEARCH

2.0 Introduction

“Literature" term means a study article referred to understand and study the problems of
the study. Literature review is used to provide the context of the study by looking at the
studies that have been conducted in the field of study and not just summarize the studies

that have been conducted by other researchers (Kumar, et. Al, 2013). The definition itself
tend to be circular. The 11th edition of Merriam-Webster’s Collegiate
Dictionary considers literature to be “writings having excellence of form or expression

and expressing ideas of permanent or universal interest.” The 19th-century critic Walter
Pater referred to “the matter of imaginative or artistic literature” as a “transcript, not of
mere fact, but of fact in its infinitely varied forms.” But such definitions assume that the
reader already knows what literature is. And indeed its central meaning, at least, is clear

enough.

2.1 Introduction

Advertising itself is the act of calling public attention to one's product, service or need

especially by paid announcements in newspapers and magazines, over radio or television, on
billboards, etc. Advertising also means informing as well as influencing the general public to

buy a product or services through visual or oral messages. A product or service is advertised to

create awareness in the minds of potential buyers through various advertising mediums such as
Newspaper, Magazines, Television, Radio, Posters, Hoardings, Billboard and in recent time

internet and web advertising. It is a promotional activity for marketing a commodity. In the
present day world of mass production and distribution, advertising serves as a powerful tool in

the marketing process. Advertising is commonly used for communicating business information
to the present and prospective customers. It usually provides information about the advertising

firm, its product qualities and place of availability.

2.2 Definition Chip
Chips refer to a type of snack that is cut thinly and fried until crisp. Chips are made from

various materials and are named according to the type of material used to produce the chips.
traditional Malaysian food banana chips made from bananas and among the ingredients are

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