Page 6 - flipbook

conveyed would have to be catchy and arresting to keep the viewers from losing interest

within the first few seconds of the TVC.

The main objective of the TVC is to introduce a new product, create awareness and
ultimately, to make consumers switch to the product promoted. A TVC also works to remind

the consumer audience of the existence of the product in order to create a continuous demand

over time.

Meanwhile Online advertising, also known as online marketing, Internet advertising, digital

advertising or web advertising, is a form of marketing and advertising which uses the Internet
to deliver promotional marketing messages to consumers. Many consumers find online

advertising disruptive and have increasingly turned to ad blocking for a variety of reasons.
When software is used to do the purchasing, it is known as programmatic advertising.

Online advertising includes email marketing, search engine marketing (SEM), social media

marketing, many types of display advertising (including web banner advertising), and mobile
advertising. Like other advertising media, online advertising frequently involves a publisher,

who integrates advertisements into its online content, and an advertiser, who provides the
advertisements to be displayed on the publisher's content. Other potential participants

include advertising agencies who help generate and place the ad copy, an ad server which

technologically delivers the ad and tracks statistics, and advertising affiliates who do
independent promotional work for the advertiser.

1.3 Problem Statement
a) Nowadays, websites are very important to make it easier for users to refer to product

information. The disadvantage of this company that it doesn't have a website as well

as improving the existing website to promote the product.
b) Advertising is very important to promote the products, services and public service

announcement produced by a company. However, the lack of advertising can
decrease the company profit.

c) Trend Design are also very important in designing advertisements to promote a

product, service and Public Service Announcement. If a design does not follow the

6