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ABSTRACT

Advertising is an effective and efficient method or means of mass communication in the
current era of modernization and globalization. In other words, it is one of the ways or means

of disseminating information and information to the general public about something through

various print media channels as well as mass media such as television, radio, newspapers and
others.

Advertising basically used a form of marketing and business strategy by a company,
manufacturer or any institution that requires coverage about a product or service they are

known to the public. Other than that, advertising also used by the government and other parties
for certain purposes. Advertising done by the government aims to convey information,

information, calls, advice and so on.

In everyday life, human beings can not escape the influence of advertising, especially in
the mass media. This is because advertising is one of the methods to encourage, persuade,

stimulate or influence a person's behavior. In addition, advertising can also influence a person's
memory of a product or service.

Key Word: Advertising

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