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current trends, the company will not be able to attract buyers and will not make a

profit.
d) A television commercial is very important for the company to deliver and advertise

a product, service and public service announcement to make a profit in the company
so that the company can reach targeted audiences. Although the age of television

broadcasting in Malaysia is over 40 years, viewers are still served with quality
advertisements. However, there are also shortcomings in television advertising such

as uninteresting storylines.

1.4 Research Objective

a) To identify a suitable website design to promote the company.

b) To determine the advertising strategies of a company in promoting a product,
services and public service announcement (PSA).

c) To implement trend design in promoting products, services, and public service
announcements.

d) To identify consumer tastes in television advertising design.

1.5 Research Question

a) How can website design attract users?
b) Which advertising medium can attract users?

c) What type of design trend that users prefer in advertising?
d) How can television advertising design can attract the attention user?

1.6 Research Scope

The scope of the research is limited to the redesign websites, advertising, design trend and
television advertising companies that have been selected for uses as the inspiration and

integration into design of Advertising and New Media.

1.7 Importance of Research

Advertising is always present, though people may not be aware of it. In today's world,
advertising uses every possible media to get its message through. It does this via

television, print (newspapers, magazines, journals etc), radio, press, internet, direct

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