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Section D

Best Duration For Television Commercial
The ideal duration for Television Commercial is 10-20 seconds (73.6%). 1-2 minutes recorded
(20.8%) and 3-5 minutes (3.8%).

Diagram 11: Distribution of respondents according to the duration in TV Commercial

Genre That Has Impact In Memory
Genres that attract students are Comedy (37.7%). Action and Cartoon both recorded (17.0%)
while Romance (18.9%) and (9.4%) each recorded.

Diagram 12: Distribution of respondents according to the genre in TV Commercial

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