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3.5 Conclusion

In conclusion, this chapter has explained in detail the findings of the study based on all the
research instruments of the student responses. Academic discipline strategies play a main role
in advertising research because they help companies to build meaningful relationships with
consumers.

Advertisers that incorporate disciplined strategies into their research effort are more likely to
get clients excited about a brand and have a better chance of closing a sale than trying to reach
them blindly in a vast sea of consumers. In conclusion, the best way to achieve marketing goals
is to incorporate disciplined research and data collection systems that can help companies
identify and determine consumer behavior.

This helps touch clients in a way that is not intrusive and instead makes them feel special and
value. The findings of this research conclude that brands can communicate their message more
effectively and develop more efficient advertising campaigns by implementing strategic
academic disciplines into their advertising research effort.

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