Page 17 - MSGA eBook
P. 17
Business Strategy
With the Facebook Pixel installed, you can now create your first website custom
audience.
In Facebook Ads Manager, click on the “Audiences” button in the menu, and then
click the blue “Create Audience” button.
After selecting “Custom Audience” a popup will appear, asking you what kind of
audience you want to create.
1. Select “Website Traffic”
2. You can choose to add every user to your Custom Audience who has visited any
page of your website or those who qualify according to specific rules. Rules are
powerful and pretty easy to create. You can include or exclude people who visited a
given url.
