Page 12 - MSGA eBook

Chapter Two

3 HOW TO UPLOAD “CUSTOMER LIST” CUSTOM AUDIENCE

Custom Audiences created from customers

– or leads – allow you to target your

advertising at the right people and achieve

awesome ROI’s for your ad spend. However,

what do you do if you don’t have a big

enough database of emails to create your

own Custom Audiences? This is where the

power of Website Custom Audiences

comes in.

This feature doesn’t require you to have any

data about the users you want to target. All

you have to do is wait for a user to visit your

website.

Thanks to a special tracking code – the

Facebook Pixel – Facebook will recognize

users and automatically add them to an

Audience, making them ready to be re-

targeted with advertising.