Page 11 - MSGA eBook
P. 11
You’ll have the options to sync “customer lists:
> Manually upload your audience in a .txt or .csv file
This option requires a .csv or .txt file, and if you have an ecommerce store often you can
export an extra column for the customer lifetime value data.
There are up to 15 identifiers you can include in the upload such as name, city and age
along with the email address.
Upload the file and select an origin for the data source: either directly from customers,
from partners such as agencies, or a mix.
Give your Custom Audience a short, easy-to-remember name that describes this specific
audience.
Add a description. You’ll eventually want to use this field to insert notes every time you
add a new audience. However, you don’t have to worry about it at this point.
