Page 6 - MSGA eBook
P. 6
Lookalike Audiences
Once you’ve created a Custom Audience, you can ask Facebook to create a broader
Lookalike Audience to target your ads towards similar users. Facebook will look for
patterns and characteristics your users have in common – such as age, gender, or
interests – and create a much bigger list of very similar users, to immediately expand
your list and target users who are likely to convert, you can see why Lookalike
Audiences are so powerful. Since launching, Facebook has expanded Lookalike
Audiences, allowing you to create them based on your Facebook Page fans, website
visitors, engagers and customer lists.
