Page 5 - MSGA eBook

This example is just the beginning. Since

Custom Audiences launched, Facebook has

continually made significant updates,

making it much more powerful and flexible

than ever before.

Here are all the options for Custom

Audiences. We start with the number one, be able to target your Facebook Advertising

that can be used to target competitor´s forall users that have visited a specific page

audiences. on your website during a set time period of
up to 180 days.

Standard Custom Audience

Upload a list of emails and up to 14 other App Activity Custom Audiences

identifiers (for example age, gender and ZIP You can create audiences based on what

code) that you want to target andFacebook actions people take when they use your

will match them with its users. Facebook app. You can create audiences of people

will usually match between 60-80% of the who recently opened your app, recently

contacts on your list. completed a purchase, completed large
purchases, or achieved a certain level in

your game or platform. For example, you
Website Custom Audiences

Website Custom Audiences mean you don’t can create an audience of those who have

need to have target users’ email addresses used your app previously, but not used it in

or phone numbers. Instead, simply insert the last 30 days.

the Facebook Pixel tracking code on your

website and you’ll Engagement Custom Audiences
You can create audiences of those who

engage with certain ad types or your page.

The duration of these ad types is up to 365

days (apart from lead forms which have a

90 day duration), although more recent is

often better.