Page 4 - MSGA eBook
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Chapter One
1 WHAT ARE CUSTOM AUDIENCES?
Custom Audiences are an extremely Let’s look at an example:
effective way for marketers to target their
Facebook Ads. Say you have an Audience with a list of
1,000,000 customers and fans of your
Through Custom Audiences, you can target competitors. You want to promote the
your Facebook Ads with a list of email launch of a new product to these
addresses, website visitors, video viewers, customers.
mobile app users, and even page engagers!
By simply uploading your email list to
The opportunities for precisely targeting Facebook, you’ll create a new Custom
potential customers are basically endless. Audience.Facebook will then try to match
You’re no longer limited to hard-guessing those email addresses with its users.
your advertising targets by gender or vague
interests. Instead, you can target a very For the sake of our example, let’s say
precise niche of highly-targeted users. Facebook was able to match 70% of your
list. You can now target advertising for the
new launch of your product to 700,000
customers who loved that type of product
– I bet the conversion will be pretty high!
