Page 49 - YouTube Mastery eBook
P. 49
YOUTUBE MASTERY
different types of annotations and their timing to ensure you are
getting the best results for your efforts.
Keep Your Videos Short
The video watch time is a key ranking factor for videos. The
percentage of your video watched carries more weight than the
number of minutes watched, but you still want to try and improve
the score of both. Thanks to our decreasing attention spans, it
can be a considerable challenge to get more people to stick
around and watch your videos. Reports have shown that on
average, a user will only spend 20 seconds on a website. Which
makes it incredibly important to grab the attention of your viewers
in the first 10 seconds. You also want to keep your videos to no
longer than three minutes.
Basic SEO Principles and Marketing Strategies Apply
to YouTube
The fundamental marketing principles remain the same no matter
what platform you’re using. The only thing that might differ is how
you implement the tactics. One thing that you want to keep in
mind is that to increase engagement; you have to promote your
videos actively. You can do this through email marketing,
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