Page 48 - YouTube Mastery eBook
P. 48
YOUTUBE MASTERY
video that you upload and make sure that they set the users
expectations for what they will get when they click on your video.
You also need to make sure that you create a compelling title to
gain the attention of your target audience.
Add Annotations to Drive User Actions
If you want your viewers to do something, then you have to state
what you want them to do explicitly. If you aren’t upfront with your
communications, you run the risk of simply getting more views on
your videos without seeing any profitable customer action or
increasing your YouTube engagement. An excellent way for you
to bolster your subscriptions and increase participation is by using
annotations, which are little boxes that appear during the video
that remind viewers to take action. The four primary goals of
adding annotations to your videos are to gain subscribers, grow
your viewership and watch time, interact with your target
audience, and drive traffic to your external website.
YouTube also like to see more interaction in the form of
comments, shares, and likes, so adding a simple annotation or
encouraging viewers to share your videos on their social network
can be extremely helpful. You’ll need to experiment with the
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