Page 43 - YouTube Mastery eBook
P. 43
YOUTUBE MASTERY
happens more often than you might think and small channels
usually take advantage of this on popular competitors' videos to
gain more exposure.
Use Social Media
If you haven't already set up your accounts for your YouTube
channel through the other major social media networks, you need
to do this immediately. There is not a single successful channel
on YouTube that doesn't integrate at least one of their social
media accounts with their channel.
Social media is essential for reaching a broader audience and
marketing your videos. It is one of the only ways that you can
establish your online presence and advertise your channel. There
is a broad base of potential subscribers just waiting to be reached
in the major social networks, so immersing yourself in these
platforms is an effective way to reach those users that may not
have found your channel otherwise. As your social media
accounts grow, so will your marketing power. As your marketing
power grows your ability to drive potential subscribers to your
channel dramatically increases.
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