Page 38 - YouTube Mastery eBook
P. 38
YOUTUBE MASTERY
produce than other kinds of videos, but with the popularity of
15second Instagrams and Facebook videos, more companies are
beginning to capture snippets of their events in a montage form.
Event videos bring the excitement of the event to viewers who
couldn’t make it to the party. A great event video will increase
your online presence.
Presentations
A presentation video takes the excitement of an event and
combines it with the usefulness of a webinar. They can create a
compelling and shareable narrative that will help you stand out
from the crowd. One way you can use the excitement of
presentations to your advantage is by providing a targeted
presentation at a company event or at smaller-scale networking
events.
Tutorials
Providing your audience with helpful content has to reach further
than simple promotional tie-ins and soft selling because your
target audience is smart enough to know when they are being
sold, and it is never something that they like. Consider providing
video tutorials that focus on helping your audience. For example,
if you are a tech company, you might want to consider focusing
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