Page 37 - YouTube Mastery eBook

YOUTUBE MASTERY

One of the best ways to become a thought leader in your industry

is by interviewing other thought leaders. Video interviews are a

great way to insert some authority into your library of engaging

and humorous offerings. They can also help to build relationships

with potential referral partners, which can't hurt. Video interviews

can be an easy way to produce content quickly and gain a

positive brand association by interviewing well-known guests.

Webinars

One of the most valuable offerings you can give your viewers is

webinars. Webinars are high-value and low-cost endeavors that

require no scripts or actors. You can host Q&A sessions with

clients, product demos with participating customers, or roundtable

interviews with thought leaders in your industry. Webinars are

also great pieces of content that you can promote through paid

traffic. They can be incredibly useful gateways to your other

content, where you can drive leads to a consultation call or sell

them another product through an email series.

Events

An event video is a step up from a webinar and covers the

proceedings of a corporate event, in a polished and highly

shareable manner. Traditionally, event videos take a lot more to

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