Page 35 - YouTube Mastery eBook
P. 35
YOUTUBE MASTERY
content idea. More companies are choosing, instead, to spend
their money on product demos and polished business intro
videos. While there is nothing wrong with taking this approach,
vlogs are much cheaper to produce and can be created in as little
as five minutes.
More and more businesses are embracing vlogging, so instead of
trying to come up with new content every week, you could try
documenting your journey through a vlog. Vlogging is a great
medium to share your journey because of its intimacy and how
easy it is to build a relationship with your target audience.
Company Culture Videos
Company culture videos can make your business seem more
human and more alive, and there is no better medium for tapping
into this human element than videos. Culture videos can include
birthday parties, pranks, slice-of-life employee interviews, and
everything in between. The goal is to show your target audience
that your business isn't just clockwork, but a social fabric with a
ton of personality.
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