Page 24 - CBC|Chelsea1851 Brand Book
P. 24
VISION FOR
PHASE 3: CONTROLLED LIFESTYLE EXTENSIONS
Only after footwear and leather goods are established should the brand
explore:
• Select apparel capsules
• Limited collaboration collections
• Home and lifestyle accessories
Each extension must reinforce the core codes:
British heritage
Rock & Royal attitude
Premium materials
Expansion will be curated, not trend-driven.
