Page 12 - Voice policy H2 2020
P. 12

OBR




           What                                                How
           Origin Based Rating, for voice termination, takes into
           account both the origination and termination of a call   1. Input from provider (email or PL –price list)
           when  billing.  The  terminating  network  (usually   2. Sales take information and communicate with DMs
           mobile)  will  apply  a  surcharge  to  the  mobile   3. Analysis of PL received is done by AM (needed for buckets in EZ Report) + OBR Committee*
           termination rates (MTRs) based on the country of the   4. DMs are responsible to define the Sell Zoning + AM are contributors + AFA is contributing
           call’s origin. Currently networks in over 20 countries
           (including many EU) have began charging OBR. This   5. C2SO (Bilat.) is responsible to configure the contracts for providers : simplification of zoning to
           list of countries is growing almost monthly.      optimize the system (data quality management)
           The OBR Committee is a committee of experts from   6. DMs are responsible to inform AM  Excel file already created
           different operational teams. Marketing Voice Product,   7. AFA is responsible to configure 2RT (Origin Set)
           Destination  Managers,  CSA,  MOA,  Legal  and  AFA   8. AFA is responsible to inform ZReport
           are  organizing  meetings  in  order  to  review  together   9. EZReport is responsible to change configuration in EZReport           https://ic-
           the  latest  OBR  subject  and  operational  decision  to   10. AFA + 2RT Trading are responsible to inform DMs and AMs for the end on configuration   orange.shp.sales.intraorange/mkg/voice.mkt/hubbing/obr/pre
           be taken.                                        11/12 DMs are responsible to manage the pricing                                      s/Pages/default.aspx
           New selling and buying zone, lack in our information
           system or review of customers will to be part of our                DMs and AMs work on EP and deal update
           OBR system are different examples of subjects that     13/14 AMs are responsible to send PL
           can be adressed during the OBR.                           DMs are responsible to manage routing if necessary (change of zoning)
                                                         OBR management drives profitability

           When                                              Being able to purchase destinations that are origin-based invoicing   Countries         https://ic-
         Twice a month before committee, any new official      at the correct price, in order to answer the needs of our retail,                      orange.shp.sales.intraorange/mkg/voice.mkt/hubbing/obr/pre
                                                             affiliates and other customers
                                                                                                                                                      s/Pages/default.aspx
         information regarding OBR should be communicated by     Being able to resell OBR destinations, maintaining our margin and
         AM asap to the concerned DM, and to Voice Product in   avoiding to be out of the market
          order to organize the “OBR committee” to define the   To ensure a good valorisation and invoicing from our suppliers   Customers
          strategy and the actions to be implemented (routing      To ensure correct accounting provision                                          https://www.capacit
         destinations, OUT settlement destinations and purchase     To stay leader on the market by avoiding to send the traffic to
         via 3rd party carriers).                            carriers that can manage OBR invoicing                                                  ymedia.com/articles
                                                                                                                                                     /3825413/origin-
      9    Interne Orange                                  All affiliates must be in the OBR price list if they can accept the     External info
                                                                                 format                                                              based-rating-data-

                                                                                                                                                     drives-profitability
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