Page 4 - 1982 Plymouth Rotary Annual Report
P. 4
Lou LaRiche
Retiring President
A native of Cleveland, outgoi ng Plymouth Rotary President Lou LaRiche has been in
the automotive sales business for some 34 years now.
After a career as a salesman, Lou became a Volkswagen dealer in 1964 in Findlay, Ohio,
and ran that agency until coming to Plymouth in 1970 when he purchased the Chevrolet
dealership once owned by the late Frank Allison, also a Plymouth Rotarian. The dealership
on N. Main Street was purchased in March 1970 and the new dealership on Plymouth Road
was opened in August 1971.
A graduate of John Carrol l University in Cleveland, Lou served as a First Lieutenant in
the U.S. Army. His hobbies include golf and tennis and riding his tractors at home, and his
part-time activities include making television commercials. Lou and wife Gail have a family
of seven children of whom three are married. Just this past year, Lou became a grandfather.
He also has two sons working in another dealership he owns in Find lay, Ohio.
The Lou LaRiche dealership has won many service and sales awards from General
Motors and is currently ranked in the top 10% of all Chevrolet dealerships for service in
the U.S.A.
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