Page 36 - BRIMBANK LIVE REVIEW 2020 - MAKING MEDIA AUSTRALIA - FINAL

36 BRIMBANK LIVE REVIEW 2020
BRIMBANK LIVE

2021

FOR BRIMBANK COUNCIL’S CONSIDERATION

It is proposed, through a strategic and well-managed collaboration between Brimbank
Council, the Brimbank Neighbourhood House network, and the producers of BRIMBANK LIVE
PROJECT, that BRIMBANK LIVE uniquely becomes a modern media platform on which the
council, and the Brimbank community can connect in a powerful way in 2021 and beyond.

From showcasing the wonderful work of council and its people in the community, to
providing the Brimbank community with a real-world global platform on which to share its
story, BRIMBANK LIVE 2021 can have the Brimbank Council reimagine and leadd the way in
which local government, across Australia and the world, meets the needs of its constituents in
the 21st century.

WHAT IS POSSIBLE IN 2021

Subject to approval, in 2021 BRIMBANK LIVE will endeavour to broadcast its content on its very
own live radio and podcast platform, as it did in 2020.

As part of its media offerings, it will also simulcast its live content by live streaming video of its
shows across social media platforms such as Facebook, YouTube, Twitch, Periscope,
Instagram, Twitter, and embedded on Brimbank Council and Neighbourhood House online
website platforms.

In partnership with Brimbank Council, BRIMBANK LIVE proposes to provide a platform that will
complement and add value to the promotion and marketing work of the council’s
communications team.

Coverage ideas include inspiring and educational stories and media content on...

• Brimbank local heroes • The people of Brimbank
• COVID recovery/vaccinations in Brimbank • Brimbank seniors
• Brimbank business/traders • Family support in Brimbank
• Community sport in Brimbank • Brimbank entrepreneurs
• First people’s Brimbank • Brimbank innovation
• Brimbank disability • Brimbank arts
• Multicultural Brimbank • Brimbank music
• Brimbank Youth • Brimbank performing arts
• Brimbank ed and schools • Brimbank comedy
• Brimbank health • Brimbsnk festivals
• Women of Brimbank • Brimbank LGBTIQ+
• Brimbank sustainability