Page 20 - Bullion World Volume 02 Issue 10 October 2022_Neat

Bullion World | Volume 2 | Issue 10 | October 2022

Millennial Gold –

A Modern Mantra

Mr Dhiaan Srinivasan
Director, Emerald Jewel Industry India Ltd

‘Less is more' is the mantra the The bold and heavy jewellery pieces
new-gen millennial goes by. Spread have made way for fine jewellery,
across the prime age group of 15-30 which is lightweight and intricately
years, they are always searching for studded with gems and stones.
something unique, quirky, trending, Items like bracelets, chains with
and personalised yet minimalist. Be sleek pendants, rings, and ear studs
it outfits or jewellery, and they prefer are preferred more over heavy
the kinds that can be worn anywhere necklaces, bangles, and earrings.
with utmost comfort yet something They now thrive on futuristic design,
that complements their personality. emphasize creativity, and have
broader functionality.
In a nutshell, the fashion and
jewellery business world has fallen to Considering this here has never
the mercy of millennials. With them been a much better time than now
living fast-paced lives alternating for manufacturers to make a shift
between hectic work schedules and evolve in offering a wider array
and personal occasions, they rather of unique designs that are more
prefer sleeker and dainty designs intricate and modern. Keeping this in
that are classy to go with a greater mind will ensure they’re ahead of the
number of outfits and a greater curve.
number of occasions.

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