Page 21 - Bullion World Volume 02 Issue 10 October 2022_Neat

Bullion World | Volume 2 | Issue 10 | October 2022

Dhiaan Srinivasan & Mrs Shakthi
Srinivasan, Directors, Emerald Jewel
Industry India Ltd. According to
the directors of Emerald, customer
That said, even with such a jewellery like simple tassel diamond service and convenience are the
revolution, gold has been the only earrings, light and fancy rose two most important factors that the
constant throughout. Mr Srinivasan, gold jewellery, simple pearl studs, brands need to work on moving
MD & Chairman of Emerald Jewel pearl necklaces, light chains with forward. They claimed that today
Industry, believes that gold is a a fancy pendant etc., are the new 32% of Indian millennial women feel
timeless metal; trends may come favourite these days. Jewellery with don’t find gold jewellery that caters
and go, but the love for it will never geometric patterns is another. Be it to their needs of fine jewellery. Thus,
cease. Gold embodies purity in studs, drops, diamond earrings, it’s time for gold jewellery promotions
and elegance, forever making it pendants or bracelets, geometric to focus more on its beauty and
the chosen metal for auspicious designs are a sought-after design aesthetic value than on investment
occasions and everyday wear alike. for a casual day out, party, or a benefits. By doing that, the industry
Its ability to complement an array business meeting. Thus, the need can appeal to the design language
of colours makes it the go-to pick for jewellery brands to focus on and style of millennials, who have
for the modern woman. Today, they finding ways to make such pieces been picking other creative and
want to look for a piece of gold which are one-of-a-kind to be at the innovative accessories to suit
jewellery that’s minimalistic yet top of the market. themselves.
elegant, that is classic yet conveys
a gamut of priceless emotions and “Millennial’s purchase decisions keep Uniqueness and freshness are the
can be worn on special occasions or on changing with time. Thus, it's two USPs of such modern jewellery,
every day. best to create an intuitive platform and Emerald is one that has been
to suit changing needs of clients able to bring together the essences
Minimalism is the trend of the times, 5-10 years down the line and enjoy of traditional and contemporary
and minimalistic designs on gold a sustainable advantage,” said Mr

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