Page 20 - Bullion World Issue 11 March 2022_Neat

Bullion World | Issue 11 | March 2022

The per-gram pricing method, actually, for 24 karat
gold jewellery is more accepted by both retailers and
consumers. Currently, in China's retail Market, nearly
half of the Chinese gold jewelry products, including
both 24 and 18 Karat gold are sold per piece, but many
retailers have shifted to adopt the per gram pricing
method.

Gold-driven Insurance Asset Management Fund

Source: Baidu, World Gold Council

The search for the so-called Heritage gold jewelry.
“Guochao” in Chinese, meaning the favor of Chinese
National culture intensified more and more, retailers
started to heavily promote the Heritage gold category,
especially appealing to the young consumers, Source: World Gold Council
surprisingly more than half of the current purchase of 2022 Chinese Retail Investment Demand Outlook
Heritage gold jewelry come from the new millenniums,
who love this new category..

The Return of “Pergram Pricing” Further Boosts
Transparency

Source: World Gold Council

We have strong confidence in gold demand in China
this year through the combined efforts of local trade
and the work of WGC. Actually, we see that the tiger
will be patrolling definitely not only crouching in a
coming here.

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