Page 9 - Bullion World Issue 11 March 2022_Neat
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Bullion World | Issue 11 | March 2022




























                                                                               also it can be authenticated. You
                                                                               can then download the certificate
                                                                               also.

                                                                               You can download the certificate of

           Earlier, the time taken for       the bonafides of the Huid hallmarks   authenticity and  keep  it for future
           hallmarking was 24 - 36 hours     laser marked on an articles       reference. So the jewellers can
           which has now come down to 8                                        have this as proof  of hallmarking as
           hours, so there are no complaints   A significant amount of hallmarking   well ,and if a consumer want to sell
           of the backlog of work in the     is done in the 9 manufacturing    the jewellery, they can show  this
           hallmarking centres. There are    metro cities and is getting supplied   as bonafide ownership certificate
           no major complaints from the      to the retail locations. For e.g.:   or if one wants to pledge it to any
           jewellery side, and everything is   the retailer sitting in Madurai or a   NBFC, they will get the full value
           getting streamlined in a steady   faraway place like Assam was not   for the Gold content With the
           process. Here, the main glitch is   having any mechanism to verify   activation facility, the entire supply
           the registration of Huid traceability   whether the HUID done in Mumbai   chain can verify the bonafides of a
           , which is yet to be activated.   is genuine or not.  With that app,   jewellery article and it is a game-
           As of now, the Huid traceability   the authenticity of Huid is verifiable   changer for the Gold Industry.
           verification mechanism is in place   by the various segments of people
           , but  there is no HUID transfer   in the gold supply chain.        How was your experience in IGC
           facility  from the manufacturer to                                  this time?
           the jeweller , leaving a vacuum   How to assure the customer, that   It has been a great experience ,
           in tracing the end retailer who is   the product is genuine, what is   as we are networking after a gap
           selling the jewellery article to the   the process and how do you plan   of two years. Looking forward to
           consumer.                         to market this idea?              meetings for the long term. It's a
                                             There are 2  ways of doing it, 1)   good beginning after a long gap.
           How effective is the Huid         One need to download the BIS app
           verification ?                    on your mobile phone or computer,
           Presently the BIS officers are    log in to the six alphanumeric
           having a mobile app on their      codes, you will receive details
           cell phones, through which they   on the genuineness of the Huid
           can identify the authenticity of   marked product. 2) For a 60-year-
           any piece of  huid hallmarked     old person, who don't have a
           jewellery. The same app is made   mobile app,  he may go to an e
           available to the jewellers and the    Seva Kendra and ask them to log
           consumers, enabling them to verify   into the BIS portal website, then


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