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BA (Hons) Business

Undergraduate Marketing and

Course
Management

Validated by
On this course, you will combine the skills of marketing and management,
gaining a unique insight into the continuous changes and challenges of
the business world. You will explore the essentials of marketing from both
an academic and practical perspective, examining consumer behaviour,
segmenting, targeting, positioning, promotions, pricing and more. You will
also examine, in great detail, the theoretical frameworks that underpin how
organisations respond to market demand. You will emerge with skills in
market research, advertising, sales and managing projects and people, and
you will be confident in presenting and communicating your ideas.

You will also focus on management skills, from understanding organisational
behaviour to strategic awareness. You will build a foundation in your first
year, and then tailor your degree with optional modules in your later years.

Assessments

We use a range of methods designed to reflect the kind of activities you
may be asked to do in the workplace, either individually or as part of a team.
For example, report writing, data analysis, preparing strategies, and writing
business cases and presentations. Final assessments are examinable as
outlined in the programme guideline.

DURATION TUITION FEES ENTRY DATES ENTRY REQUIREMENTS

3 years $9 000 per August/ International Baccalaureate
full-time year full-time September 32 points

Please contact our A Level ABB excluding General Studies OR
Admissions Team for
BBB excluding General Studies.
further information.

VALIDATED BY THE UNIVERSITY OF EAST ANGLIA

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