Page 168 - Jostens Yearbook_Adviser Guide

TERMS RECOGNITION ADS YEARBOOK ACCESSORIES

Recognition ads offer family and friends the opportunity Enhancements offered by Jostens that offer additional
to purchase advertising space in the yearbook. The ads content for the yearbook or personalize the cover. For
contain personal messages and photos. Recognition more information, refer to the Jostens Yearbook Kit.
ADVERTISING ads are a great source of revenue for many staffs. ■ Personalization

Dictated by budget and policy and can include business and recognition ads. SALES DASHBOARD ■ Autograph Section
■ Clear Protective Cover
BUDGET Located under the “Sell” menu on the Yearbook Avenue
website, the sales dashboard provides step-by-step ■ Photo Pocket Sheet
Expectations for expenses and income; takes into consideration the plans to guidance on promoting the yearbook including
make the yearbook appealing for consumers and the costs of producing it, plus timelines, status updates and ideas. YEARBOOK AVENUE
related expenses. SELLING TOOLS
SOCIAL MEDIA GUIDE
COVERAGE REPORT Resources that make it easy for staffs to organize
Learn how to connect with your school community of and track yearbook, accessories, personalization and
An online tool available on the Yearbook Avenue website for tracking who is students, parents, teachers and administrators by using advertising sales. The Yearbook Avenue Selling Tools
featured in the book and how many times, making it easier to meet the goal of social media to gather meaningful content, expand are located on the Yearbook Avenue website.
featuring every student at least three times. your coverage and promote your yearbook. This
helpful guide outlines four key steps to get started. YEARBOOK KIT
DIRECT MAIL The publication is available for download from

A marketing tactic that uses a sales letter or promo piece mailed to Yearbook Avenue. Contains the supplies and materials needed for
yearbook production. Jostens ships the Yearbook Kit
potential customers. to your school each year in the spring/summer for the
upcoming school year.
DISTRIBUTION EVENT

A special activity for distributing and signing yearbooks.

JOSTENS YEARBOOK AD SERVICES

A full-service program that handles all the details of offering recognition and
business advertisements—creating a promotional flyer, online design and
processing payments by check or credit cards.

MARKETING PLAN

Outlines the details of a yearbook sales campaign and highlights reasons
for consumers to buy the yearbook. The plan includes goals/objectives,
target audience, theme, timelines, sales dates, events, strategies and
materials needed.

SWCTA Journalism Program

168 TERMS MARKETING 169