Page 177 - Jostens Yearbook_Adviser Guide

MAKE IT SIMPLE

THEME MARKETING

The Yearbook Avenue Digital AN INTERESTING ALTERNATIVE BUILDING 8.3
Classroom has hundreds of
resources ready for you to use. Heritage High School makes a flyer after each spread
is completed, giving copies to every student who is in
We recommend the following a photo, is quoted, or is part of a story. The front of the YOUR OFFERS
lesson plan as being especially flyer includes factual information—the page number
helpful for marketing using your and student name, whether that student has purchased
yearbook theme. Scroll to the a book, how many books remain, and how to purchase
bottom of the homepage to find one. The back includes a jpg image of the spread for The Jostens Consumer Marketing Program (CMP) is a
them, or search for 7-Minute them to review. turnkey program to assist yearbook programs with sales.
Starters or Start Right.
The forms prevent anxiety on distribution day. Jostens reps set up the program, making it easy to use
Complaints are minimized because all students have
had a chance to fix misspellings, misidentifications for both the adviser and the families purchasing the book.
and misquotes. And, the students on the pages know
7 ST AR T RIGHT 2.5 — MARKETING exactly what they’re getting. No surprises. Part 1 of CMP gives buyers the option for online purchase of the yearbook and accessories
like personalization on jostensyearbooks.com. The second part of CMP includes targeted
MINUTE Brainstorming Marketable Coverage by Theme
STARTER marketing efforts like:
OBJECTIVES COMMON CORE
STEP 1 | LEARN & USE STATE STANDARDS ■ Posters, banners, direct mail pieces (postcards and order forms) and yard signs
(45 MINUTES) ELA-Literacy.L.9-12.1, CCRA.L.1
Students will complete yesterday’s unfinished marketing work. Demonstrate command of grammar and usage when
speaking or writing.
Students will view Start Right Presentation 2.5 - Brainstorming ELA-Literacy.L.9-12.2, CCRA.L.2 ■
Marketable Coverage by Theme to learn how marketing, design Demonstrate command of capitalization, punctuation Emails to parents
and theme development all work together. and spelling.
Note: Before showing the presentation, adviser should view the ELA-Literacy.L.9-10.2b
speaking notes below each slide. Use a colon to introduce a list or quotation.
Students will use Start Right Handout 2.5 - Brainstorming ELA-Literacy.L.9-10.2c (11-12.2b) Jostens CMP is based on the idea that the best marketing is seasonal, includes
Marketable Coverage to think creatively about how they will Spell correctly.
make an inclusive book with the help of theme. ELA-Literacy.L.9-12.3, CCRA.L.3
Make effective language choices for meaning or style.
21ST CENTURY SKILLS ELA-Literacy.SL.9-12.1, CCRA.SL.1 variety and drives a sense of urgency. Whether at the beginning of the school year when
Initiate and participate effectively in a range of
In this lesson, students think creatively about collaborative discussions.
ELA-Literacy.SL.9-12.1a
topics that can be included in the book to make mom is writing a lot of checks or at the end of the year when few yearbooks remain,
it more fun, engaging and inclusive for the Come to discussions prepared, having read
and researched.
student body.
ELA-Literacy.SL.9-12.1b
ISTE STANDARDS Work with peers to promote civil, democratic discussions. the program uses campaigns to match the timing of special offers with messaging that
ISTE 1A: Apply existing knowledge to generate ELA-Literacy.SL.9-12.1c
Propel conversations by posing and responding to
new ideas. topic-specific questions.
2D: Contribute to project teams to produce ELA-Literacy.SL.9-12.3, CCRA.SL.3 encourages action.
original works. Evaluate a speaker’s point of view, reasoning
4A: Identify authentic problems and questions and evidence.
for investigation. ELA-Literacy.W.9-12.2a
4B: Plan and manage activities to develop a Organize complex information. Include formatting like
solution or complete a project. headlines and infographics when useful. Some promotions reflect the following:
4D: Use multiple processes to explore ELA-Literacy.W.9-12.2b
alternative solutions. Develop the topic thoroughly by selecting the most
5A: Identify significant questions for investigation. relevant facts, details and quotations.
ELA-Literacy.W.9-12.2d
5B: Exhibit a positive attitude toward using ■ Price Changes: Lowest Price of Year or Price Increase Coming Soon
technology that supports collaboration Use precise language and domain-specific vocabulary.
and productivity. ELA-Literacy.W.9-12.4, CCRA.W.4
5D: Exhibit leadership for digital citizenship. Produce clear and coherent writing that is
appropriately organized.
6A: Understand and use technology systems. ■
6B: Select and use applications effectively Free Icons: Option to add personalization to the yearbook with a special offer.
and productively.
■ Last Chance: While this isn’t a formal offer, it reminds parents that the deadline
is approaching.
Do you have an idea for a 7-Minute Starter? Email us at 7-Minutestarters@jostens.com
■ Limited Supply: Like Last Chance, but reminds parents that the school ordered some
14-0615
extra copies but numbers are limited.
■ Jostens Payment Plan: The option to pay for the yearbook in three installments is
available through Jostens e-commerce.
MARKETING 177