Page 180 - Jostens Yearbook_Adviser Guide

AD SALES VS. SPONSORS/PATRONS SPONSORS

Often in yearbook, every penny counts, so many programs look for ways to generate revenue that is meaningful to Some programs recruit patron donors
the students purchasing a book. In turn, student interest helps the yearbook program grow. or sponsors. These donation-based
ads take up very little space in the
AD SALES book —typically only occupying one
spread to list the names of donors,
There are two basic types of yearbook ads: business ads and recognition ads. Selling ad space in the despite generating thousands of
yearbook to local businesses is a great way to involve the community with your school’s publication program. dollars in donations.
Recognition ads celebrate the student accomplishments. Marketed to family and friends of graduating seniors or
eighth graders, these ads incorporate personal messages and photos. Sponsor donations can be used to
fund the costs of yearbook production,
Jostens full-service ad program makes ad sales convenient to both advisers and buyers. It handles all the details such as new technology, equipment
of offering both recognition and business advertisements with an easy-to-use online platform for ordering and maintenance and repair and software
creating ads. upgrades. Some programs use

Because ad pages do take up space in the book, ad pricing should be set up to pay for the space it uses and sponsor donations to offset the cost
generate revenue for the program. of books for students or to offer
yearbook scholarships to involved
students who couldn’t otherwise
JOSTENS EMAIL MARKETING SCHOOL-DEVELOPED MARKETING purchase a book on their own.
YEARBOOK ADS YEARBOOK ADS BE A YEARBOOK PATRON

From October 19 to November 2, the 2015-2016 Kealing Yearbook staff is accepting patron contributions.
Donations support yearbook production, but most importantly are used to grant Yearbook Scholarships for
Kealing students who wish to have a 2016 yearbook, but can’t otherwise purchase one on their own. Please
consider donating at your comfort level. Contribution packages are listed below.
For your donation, supporters will receive:
Bronze ($5-24): Silver ($25-49): Gold ($50-99): Platinum ($100+)
~Yearbook support pin ~Yearbook support pin ~Yearbook support pin ~Yearbook support pin
~Patron name published ~Patron name published ~Patron name published ~Patron name published
~Sunglasses ~Sunglasses ~Sunglasses
~Thank You Card/Poster ~Thank You Card/Poster
AND... CHOOSE 1 BELOW
__ Copy of the 2016 Yearbook
OR
Patron name (for publication):_________________________________ __ Yearbook Tee
(specify size) __________
Contribution Amount:________________________________________
Please make checks payable to Kealing Middle School and return them to K. Scott in room 236.

Kealing Middle School, patron/sponsor drive and spread

Use the Yearbook Avenue Sell
menu to enter and track sales
and payments as they are made.
Coupled with the yearbook sales data
that is entered into Yearbook Avenue,
this powerful tool will give you a clear
picture of how you are tracking to your
sales goals, allowing you to adjust
your strategy if necessary.

180 SECTION 8.3 BUILDING YOUR OFFERS MARKETING 181