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market itself as well as material prices, we weighed the costs and benefits of each

                       price to come up with a final selling price.

                       From  this  experience,  I  learned  that  it  was  hard  to  persuade  people  with  your
                       subjective reasons. However, if your decision is backed up by sound numbers, it
                       will be more convincing.



                       VOCABULARY

                     simulation:    [noun]    a  project  in  which  a  situation  is  created,  but  is  not  real.
                       However, the conditions are similar to those that we could expect in real life.

                       Example:  In class, we studied a simulation on the computer of how dinosaurs used
                       to live.

                     be at daggers drawn:  [expression] a dagger is a weapon, like a knife, and  if people

                       are at daggers drawn, they are very angry with each other.
                       Example:  In the debate, the candidates for President were at daggers drawn over

                       the question of economic policy.

                     pull together:   [phrasal verb] to work together with other people in an organised
                       way and without conflict.

                       Example:  If we all pull together, we will finish the work on time.

                     pricing:  [noun]  the act of deciding how much something should cost.

                       Example:  The pricing policy of the supermarket was to offer a discount if you buy
                       something in a large quantity.

                     at a premium:  [expression]  if we talk of a premium price, we mean a price that is
                       higher than usual.

                       Example:    Shares  in  the  company  are  selling  at  a  premium,  because  everyone
                       thinks that the company will be very successful this year.

                     mid-end:  [adjective]  I wanted to reach customers who wanted shoes of medium
                       price and quality.


                       Example:  Although the sales of expensive luxury cars and also cheap second-hand
                       cars were falling, sales aimed at the mid-end market remained stable.

                     come up with:  [phrasal verb]  to find or produce an answer to a problem.

                       Example:  The government has come up with a plan to reduce pollution in the city.
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