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  subjective:  [adjective]  based on your own ideas and opinions, not on facts.


                       Example:  Court decisions are based on evidence, not on the subjective opinion of
                       the judge.

                     back up:  [phrasal verb]  to support.

                       Example:  His job application was backed up by a good reference from his previous
                       employer.

                     sound numbers:  [expression]  reliable.

                       Example:   The  sound numbers  published by  the government encouraged  more
                       people to invest in the country.





               41. Describe a successful small business that you know.

                          You should say:
                      what the business is
                      where it is
                      who runs the business
                      how you know about this business
                      and explain why you think it is successful.


                           SAMPLE ANSWER:

                       Nowadays, there is a new booming [1] trend of start-ups in my city; however, not
                       all of them are successful. One of the businesses that I think is the most successful

                       is the KAfe chain of restaurants and café boutiques.
                       I remember 2 years ago, they only had one business in our city. It quickly became

                       one of the favorite [2] spots for the young generation to get together. Now they
                       have expanded with franchises [3] in almost every corner of my city.  The fame of
                       KAfe has spread by word of mouth, and in my case, a friend told me about it.

                       The owner of the chain is a young woman, who is only 31 years old at the moment.
                       Since I have always been [4] interested in opening up a small café/ restaurants of
                       my own, I admire her work a lot.

                       She has successfully created a brand name of real food, in the environment of a

                       modern, energetic and urban café, introducing the foreign lifestyle to our rustic
                       city. Every time I have visited this restaurant, it has always been full [4] and this
                       applies to all other KAfe locations in our city, not just one specific place.
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