Page 22 - IMPACT Campaign Presentation - 9-9-2020
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MSM MaskUp + Our Stories










                         • Digital public service announcement, featuring celebrities and

                             public health influencers


                         • First-person testimonial series

                         • Target 15-29, BIPOC living in high-density U.S. cities


                         • Release PSA in partnership with co-sponsoring organizations


                         • Drive adoption of PPE and participation in public health programs–


                             vaccine trials, testing, and tracing

                         • Position MSM as the de facto source of credible public health


                             information across Black and LatinX communities
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