Page 23 - IMPACT Campaign Presentation - 9-9-2020

Capital Campaign Launch

• Virtual fundraising event, leveraging the Global Citizen concert

model

• Feature chart-topping recording artists, celebrities, and public

health influencers in a one-hour online engagement

• Seed social media with an audience tune-in strategy

• Tiered sponsorships and live text giving

• Post-show IMPACT campaign promotion

• Re-air #MSMMaskUp and Our Stories as interstitials