Page 23 - Complete_advanced_students_book_with_answers_Neat

Unit 2

4 Which of the words in the box are spelled 7 Read the text below quite quickly to fi nd out
correctly? Correct the words which are how companies name products
spelled incorrectly. what problems they have when naming products.

occurrence happenning developement
5IF OBNJOH PG QSPEVDUT
statement referrence opening realy
factually beautifuly truthfull disappointed International companies are fi nding it increasingly */$3&"4&

disatisfied iregularrity reliable undenyable important to develop brand names that can be
used in a wide range of countries. A product with
useable refuseing basicaly arguement
a single, (1) recognised name can 6/*7&34&
enable companies to make major (2) 4"7&
QBHF -BOHVBHF SFGFSFODF Spelling rules for in production and promotion costs – especially now
adding affi xes that world advertising is a in such 3&"-

5 Spelling mistakes are among the contexts as major sporting events.
most frequent errors made by candidates It is said that more time is actually spent deciding
in the exam. Find and correct the spelling the name of a product than on the research and
mistakes made by candidates in the development leading to the *//07"5&
sentences below. itself. Thousands of possible names may need to be
investigated to fi nd one that is internationally
As you can see in the advertisment, the
(5) . "$$&15
holiday is quite cheap.
People are begining to get tired of being An indication of the scope of the problem can be
promised things it’s impossible to give them. seen from the experience of Dunlop, who spent over
I’m sure you’re going to be as succesful as two years (6) researching a name 46$$&&%
your predecessor was. for a new tyre. They then launched an international
He was sent to prison for expressing his (7) amongst their employees, $0.1&5&
disagreement with the goverment. receiving over 10,000 entries. Around 30 names
By implementing these proposals we will be were selected from an enormous number of
doing more to protect the enviroment. (8) but not one was found to be 46#.*5
The family I stayed with was realy kind and legally available in more than a small number of
helpful. countries.
6 Work in small groups. You are going to read Adapted from The Cambridge Encyclopedia of Language
a text about names for new products. Before
you read, suggest an attractive and an 8 For questions 1–8, read the text again. Use the word given in
unattractive name for each of the products capitals at the end of some of the lines to form a word that
in the pictures. fits in the gap in the same line. There is an example at the

beginning (0).

9 Work in pairs.
t How do people in your country choose names for their children?
t Are fashions in children’s names changing?
t In Britain, people also name their pets and sometimes their
houses. What things do people in your country name, and what
sorts of name do they choose?

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