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322                         Conversion

            contradictory information. But why is that information not swept under the
            rug via peripheral dissonance reduction? Where does the alternative belief
            come from? Under which circumstances is it adopted as true?


                                ontological Category shifts

            The ontological shift Hypothesis developed by Michelene T. H. Chi and co-
            workers provides a different view of cognitive change.  They focus on the role
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            of ontological knowledge in conceptual change. The theory assumes that the
            learner possesses a small set of high-level categories that specify the types of
            entities the person believes exist: event, mental state, object, process, value and
            so on. such ontological categories are defined in terms of the predicates (prop-
            erties) that are meaningful to assert or deny about the category members.
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            For example, every object has weight but it does not make sense to say that
            some process, such as rain, weighs 10 kilograms. The problem is not that the
            statement is false because the true weight is, say, 11 kilograms instead, but that
            the predicate “weighs X kilograms” cannot be meaningfully asserted or denied
            about rain or other processes.
               When the learner acquires information about some previously unfamil-
            iar phenomenon, that phenomenon gets assigned to whatever ontological
            category  seems  appropriate  on  the  basis  of  easily  accessible  features.  The
            phenomenon inherits the main features of that category. in particular, the
            ontological category controls which predicates can be applied to the phe-
            nomenon, which in turn has consequences for how new information about
            the phenomenon is understood. Presumably, assertions that employ predi-
            cates that are not meaningful for the assigned ontological category will not
            make sense to the recipient. indeed, the rain today weighed 10 kilograms can
            only be understood as referring to the amount of rainwater collected in a
            particular container, or else in some metaphorical way. if the learner assigns
            a phenomenon to the wrong category initially, he or she will tend to mis-
            understand information about it. The cure for this is an ontological shift, a
            re-assignment of the phenomenon to a different ontological category. if the
            learner already is in possession of the correct ontological category, the rel-
            evant processes are to detach the phenomenon from one category and attach
            it to another. if the learner does not already possess the correct ontological
            category, that category has to be learned before the shift can occur. Unless
            the learner is prompted to create the missing category, the misconception
            caused by its absence is likely to be robust.
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