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326                         Conversion

            they are described by the same informal vocabulary. As an example, consider
            the phrase “observing an experimental outcome”; to what does it refer? The
            highly deliberate, complex and usually mechanized technique of recording,
            for example, reaction times? or the mental processes of visual perception?
            Likewise, “deciding whether claim X is true” is ambiguous between the mental
            process of belief fixation and, say, the process of running a complex, 10-year
            longitudinal study to evaluate X. We do not possess two epistemic vocabular-
            ies, one for the basic cognitive processes of knowledge acquisition and one
            for the conscious and acquired activities of deliberate knowledge acquisition;
            indeed, the very term “knowledge acquisition” spontaneously intrudes itself
            into both contexts. This terminological ambiguity enables subtle and unno-
            ticed shifts back and forth between the two levels of analysis.
               importing the principles of theory change from the philosophy and his-
            tory of science into the behavioral sciences was a potentially productive move.
            Cognitive scientists rightly pride themselves on being interdisciplinary and
            the cross-disciplinary transfer of principles is a source of progress. But in the
            case of conversion, the interdisciplinary move did not work. The principles
            and practices that pertain to scientific theory change do not explain belief
            revision in children or adults. in fact, the relation is the opposite: The specific
            features of scientific practice that pertain to theory change constitute phe-
            nomena that a psychological theory of the basic cognitive processes involved
            in belief revision ought to explain. The laudable ambition to be interdisciplin-
            ary caused more confusion than clarity by turning that relationship on its
            head.


                               FALSIFICATION FALSIFIED
            Mismatches  between  beliefs and reality are  guaranteed. We only know the
            world through a small and necessarily unrepresentative sample of experiences,
            we often have reasons to move into some unfamiliar task environment, and the
            world turns, grinding our beliefs into irrelevance. our minds keep us upright
            in  the  stream  of  anomalies  and  contradictions  by  balancing  stability  and
            change,  resistance  and  conversion.  The  principles  of  knowledge- dependent
            processing,  center-periphery  organization  and  dissonance  reduction  via
            peripheral change combine into a plausible theory for how the impact of con-
            tradictory information is resisted. The psychological reality of resistance does
            not prevent conversions, but it makes individual conversions more difficult to
            explain. A satisfactory theory must not only specify the processes by which
            change  travels up the center-periphery gradient to affect core beliefs but also
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